The project profile and investment background , mainly includes such aspects as basic information of project , main technical and economic target , survey of member unit of developing and managing group , local natural condition , social economic environment , living state of inhabitants , regional development planning , industrial development environment etc . the project lies in the center of xiamen city , with the total constructional area of 75788 . 330 square meters , among it , the residential area is 44992 . 53 square meters , it is a high - rise dwelling building project 在產品開發(fā)策劃階段,主要解決建設什么產品、怎么建設產品、如何實現(xiàn)產品價值的問題。通過對項目規(guī)劃要求、項目發(fā)展條件的研究以及項目swot分析的綜合考量,按照利益最大化原則,提出產品規(guī)劃設計方案。通過項目組織結構的設計、組織管理體制的健全、項目施工排程的確定,以保證產品建設的順利進行。